Related Episodes: innovation

How to Create a New Market Category with Kevin Maney

May 12, 2026

Category creation helps founders, operators, and innovation leaders stop competing in crowded markets and start defining new ones. Kevin Maney, co-author of Play Bigger, co-founder of Category Design Advisors, and author of The Category Creation Formula, breaks down how companies create demand, shape customer behavior, and become category leaders. 

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How to Lead Through Change and Uncertainty with John Michael Schert

April 28, 2026

Why is the hardest part of innovation letting go of what once worked? John Michael offers a rare perspective on this challenge, drawing from a diverse background in professional ballet, nonprofit leadership, and entrepreneurship. A Harvard-trained expert in adaptive leadership, he has spent years advising teams through the complexities of deep organizational change.

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How Amazon’s Innovation Framework Can Transform Your Startup

January 6, 2026

In this episode, Marcelo Calbucci breaks down the innovation habits that shaped his career at Microsoft, Amazon, and across six startups. He explains why small, fast iterations beat big plans, how narrative-driven strategy unlocks clarity, and why today’s founders should embrace niche, hyper-specialized solutions.

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The Plan to Reimagine Entrepreneurship in America

October 14, 2025

Discover how Maura O’Neill, founder of The Decade Project and former Chief Innovation Officer at USAID, is redefining entrepreneurship to reflect America’s true diversity. Explore her framework for inclusive innovation, access to capital, and bold change.

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Empathy and Empowerment: Driving Innovation with Natalie Born

January 23, 2024

In this episode of AlchemistX Innovators Inside, Ian Bergman welcomes Natalie Born, a principal consultant at Arch + Tower, to discuss the nuances of innovation in corporate settings. She shares her journey, highlighting the complexities and human elements of integrating newly acquired companies into larger platforms. 

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Mastering Go-to-Market Strategies with Peter Giordano

December 18, 2023

In this episode of AlchemistX Innovators Inside, host Ian Bergman welcomes Peter Giordano, a go-to-market strategy expert with over 30 years of experience in the tech industry. Peter's journey, which includes transformative roles at Net Gravity/DoubleClick, VMware, and Google Cloud, is packed with lessons on innovation, strategic thinking, and market dynamics.

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