Discover how startup marketing drives awareness, shapes perception, and builds lasting engagement. Learn actionable strategies, including personal branding, Easter eggs, thought leadership, humor, and managing controversy. Explore the Perception Formula—heuristics, hormones, and history—to create a memorable impression and drive success.
Many startups fall into the trap of recycling strategies that were successful in one market and assume they'll be equally effective in another. Unfortunately, this often leads to the harsh realities of startup failure: products no one needs, financial exhaustion, ineffective teams — the list goes on.
Last week Samir Kanji (First Republic Bank) published a blog with a list of the accelerators ranked by graduates who received more than $750,000 in funding. Cromwell Shubarth of the San Jose Business Journal pointed out a change in the rankings for the Alchemist Accelerator.