Startups often fall into the trap of running aimless POCs that go nowhere. Learn how to take control of the process, ask sharper questions, and set clear expectations that turn proof of concept into proof of value.
Discover how Nomadic Drones leveraged Alchemist programming to refine their AI-powered drone technology, secure funding, and scale across global utility markets.
Early-stage founders must move beyond selling products and instead focus on solving customer problems by asking the right questions, refining their sales approach, and prioritizing real revenue over vanity pipeline metrics.
Learn how Zignyl evolved from an internal solution to a venture-backed platform, the key challenges it addresses for multi-unit businesses, and how strategic partnerships and team-building accelerated its growth trajectory.
This article explores how startups can thrive by embedding a balanced culture of hard and soft accountability—driving performance while building trust.
Discover how Bitgrit leveraged three Alchemist programs to refine its strategy, accelerate US market entry, and scale its AI-powered enterprise solutions.
I’ve taken a lot of products to market, and I’ve worked with hundreds of startups. I’ve seen countless failures, numerous pivots, and several successes. In my experience, the failures and pivots have one thing in common: they get Go-to-Market (GTM) wrong.
Discover how startup marketing drives awareness, shapes perception, and builds lasting engagement. Learn actionable strategies, including personal branding, Easter eggs, thought leadership, humor, and managing controversy. Explore the Perception Formula—heuristics, hormones, and history—to create a memorable impression and drive success.